Richard Shirtcliffe – Head Boy of Tuatara Brewery was the guest speaker at the Electra Business Breakfast on Wed 5 Nov, 7.15am at Paraparaumu Beach Golf Club.
He talked about how a brand can remain popular as it grows to be more of a national identity. He also commented with significant humour and candor on what companies should contemplate as they grow and consider when inviting outside investment.
Richard’s presentation was specific to Tuatara Brewing yet easily related to other businesses and their marketing strategies for growth.