Learning & Development Google Ads 12-06-19
Wed 12 Jun, 2019 - 9:30am
L&D Workshop: Buying New Customers Profitably with Google Ads
Date: Wednesday 12 June
Time: 9.30am to 11.30am
Venue: Coastlands Kapiti Sports Turf & Pavilion | Paraparaumu
Cost: Members $25 – Non members $40
Presented by: Steve Jandrell | CEO & Dave Lemmon | Web Marketing Adviser
Every day in New Zealand thousands of local businesses use Google Ads to attract new customers profitably. However, many others have tried and not managed to make it work for them.
This workshop looks at the key strategies to Google Ads success so businesses can join the ranks of those buying customers profitably from this source.
Topics to be covered in this session include:
- Google Ads in a nutshell
- Search, display and remarketing campaigns
- Understanding the numbers
- The importance of quality score
- Cost per acquisition: How to buy new customers profitably
Once you leave this workshop you will be informed and ready to embark on setting up a new Google Ads campaign, or modifying an existing campaign so you can achieve more new customers profitably.
About the Presenters
CEO of national web marketing company Web Genius. Steve leads a team of around 50, covering the country from north to south. Web Genius has helped thousands of Kiwi businesses generate more customers and more repeat business from effective websites, search engine optimisation (SEO), Google Ads and email newsletters.
Dave Lemmon | Web Marketing Adviser (Wellington / Hutt Valley)
A seasoned digital marketing advisor specialist with experience in marketing services & products, designing growth strategies, building brand awareness, and growing business models. Certified in the full suite of Google advertising products and inbound marketing strategies Dave has a complete understanding of the buyers' journey and customer flow to help create opportunities for his clients.
The Kāpiti Chamber runs a Learning & Development Programme (L&D) that is planned and run by an Events Committee on behalf of the Chamber Board. The focus of the programme is on professional development for business owners and their staff and/or in response to a topical or significant areas of development for business ie law changes or informational updates etc. Learning and development aims to improve group and individual performance by increasing and honing skills and knowledge.