Learning & Development 18-04-18
Wed 18 Apr, 2018 - 9:30am
Learning & Development Workshop: How to Attract Hot Prospects to Your Website from Google
Date: Wed 18 Apr 2018
Venue: Kapiti Sports Turf & Pavilion, Paraparaumu
Time: 9.30am to 11.30am
Members $25 - Non Members $40
Presenter: Richard Calkin, Web Genius
So you have a website, but now what?
It’s one thing to have a well-designed website but it’s not much use if no-one ever sees it. An integrated Google strategy that optimises your performance in all three aspects of Google will result in an ever-increasing stream of hot prospects for your website.
Learn how to take advantage of the three main parts of the Google search results: the organic listings, Adwords and Google Maps. By attending this workshop, you will specifically learn:
- How to claim and optimise your Google My Business listing.
- How to keyword-optimise your website for immediate results.
- The best linking and social media strategy that signals to Google that you are a leader in your market (this is one of the main keys to high rankings!).
- The key aspect to setting up Google Adwords that will deliver a stream of prospects ready to buy (most Adwords campaigns neglect to have this set-up).
This workshop will be ideal for anyone responsible for the strategic and operational aspects of a website and how it can operate to its optimum potential.
Each attendee will receive a free website audit report that will be prepared before the workshop and will be waiting for them on arrival. The workshop content will then address how they can improve any issues raised in the audit report.
About the Presenter
Richard Calkin | Founder & Executive Chairman
Richard is a local online evangelist whose passion is to spread the word to local businesses about the amazing powers of the internet. Richard is an experienced presenter, author and entrepreneur in the field of local online marketing.
Richard founded Web Genius in 2000 and since then has written and presented extensively on the subject of web marketing, presenting seminars throughout New Zealand, as well as in Australia, Asia and the US. In 2011 he published: The New Zealand's Small Business Superhero's Internet Marketing Handbook – a comprehensive guide to marketing a local business via the internet. A fully updated edition of the book was then published in early 2015.
Richard has a social sciences degree and has worked in various forms of marketing and communications, including journalism, graphic design, print production, advertising, direct marketing, corporate communications and marketing strategy.
Outside of work Richard is busy with family including three sons, one of whom Tim worked as a designer at Web Genius for many years and his wife of over 25 years is Tania Dally, fellow owner of the company and local Artist. He has always been heavily involved in sport – primarily hockey and cricket.