L&D Seven Habits of Highly Effective Websites 17-10-18

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Wed 17 Oct, 2018 - 9:30am

Learning & Development: Seven Habits of Highly Effective Websites

Date: Wednesday 17 October 2018

Venue: Coastlands Kapiti Sports Turf & Pavilion, Paraparaumu

Time: 9.30am to 11.30am

Members $25 - Non Members $40

Presenter: Richard Calkin, Web Genius

Why do some websites generate a flood of new enquiries, while others might look pretty, but never generate any business?

This workshop identifies SEVEN key elements that all successful business websites contain. If you can incorporate these SEVEN factors into your own website, then success is virtually assured.

The workshop will cover all SEVEN habits of effective websites including:

  1. Triple Google optimisation
  2. Results-focused, responsive web design
  3. An engaging business story
  4. Professional copywriting for spiders and humans
  5. Action Sales and Authority Pages (ASAP Pages)
  6. Trackable forms and phone numbers
  7. Data capture for ongoing communication

The workshop outcome will be a clear plan of the way forward to apply these concepts to your own website.

About the Presenter: Richard Calkin | Founder & Executive Chairman | Web Genius

Richard is a local online evangelist whose passion is to spread the word to local businesses about the amazing powers of the internet. Richard is an experienced presenter, author and entrepreneur in the field of local online marketing.

Richard founded Web Genius in 2000 and since then has written and presented extensively on the subject of web marketing, presenting seminars throughout New Zealand, as well as in Australia, Asia and the US. In 2011 he published: The New Zealand's Small Business Superhero's Internet Marketing Handbook – a comprehensive guide to marketing a local business via the internet. A fully updated edition of the book was then published in early 2015.  To Handbook >>

Richard has a social sciences degree and has worked in various forms of marketing and communications, including journalism, graphic design, print production, advertising, direct marketing, corporate communications and marketing strategy.

Outside of work Richard is busy with family including three sons, one of whom Tim worked as a designer at Web Genius for many years and his wife of over 25 years is Tania Dally, fellow owner of the company and local Artist. He has always been heavily involved in sport – primarily hockey and cricket.

Richard Calkin


The Kāpiti Chamber runs a Learning & Development Programme (L&D) that is planned and run by an Events Committee on behalf of the Chamber Board. The focus of the programme is on professional development for business owners and their staff and/or in response to a topical or significant areas of development for business ie law changes or informational updates etc.  Learning and development aims to improve group and individual performance by increasing and honing skills and knowledge.

To be noticed and remembered, networking is important for all businesses.

All paying events will operate a full refund seven days before any event and no refund thereafter with substitutions welcomed.  No shows will be invoiced if a fee is required yet not paid for some reason.
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